Why is Pfizz probiotic/which probiotics are in Pfizz? 

We do not know exactly which species are present in what amounts because we produce it via what is called "wild fermentation." We do not add any starters, we just use what nature provides. This is in contrast to Kombucha, which uses a starter SCOBY of known components (mostly yeast). Also, if a "probiotic" product lists certain strains on its label, that means they have added them to the mixture, and that they weren't grown naturally through the process.

Pfizz is actually more closely related to sauerkraut (seriously!) in that we give the naturally-occurring bacteria on the fresh roots a friendly environment and let them do their thing. This type of fermentation generally follows this progression through the stages of fermentation:

- Fermentation is initiated by Leuconostoc mesenteroides. They will raise acidity to 0.3%.

- Lactobacillus plantarum take over next, and raise the acidity to 2%, at which point they begin to wane. This is the “gassy” stage.

- Lactobacillus brevis works in the final stage, raising acidity to about 2.5%. The pH will be about 3.4 at completion. At this point the ferment is well-preserved and can be stored in a cool place for many months without spoiling.

Given the pH at which we stop the process (simply by refrigeration), and the fact that we stop it at its bubbliest point, I would guess that Pfizz contains mostly plantarum and some brevis at that point. If Pfizz is left out at room temperature, however, it may progress further on its own, since it is still alive!

How can I add it to my daily regimen?

With meals as a replacement for sugary drinks, or whenever you're thirsty

How is it different than Kombucha?

Kombucha is fermented using yeast - like beer. Pfizz is made by using the naturally-occuring bacteria that is on the roots - more like sauerkraut, or an old fashioned ginger ale. Pfizz has no caffeine or refined sugar

Why do I need a healthy gut?

Check out our "Learn More" section for many great articles about this.

Does Pfizz contain alcohol?

No, it takes yeast to make alcohol. Bacteria make acids. Kombucha is made from yeast that create alcohol and bacteria that create vinegar.

How much should I drink per day?

It varies per individual. Listen to your body!

How much sugar does it have in it?

Per 8oz serving the Pfizz has 3g or less of sugar from honey.

How much turmeric is really in it?

Since Pfizz is made from a "tea" of fresh turmeric root, it is hard to measure the exact amount of the vegetable itself that is present.

Does Pfizz have gluten?

No, Pfizz is made from roots, lemon, honey and some spices

Is Pfizz vegan?

No it is not due to it containing raw honey

How many probioitics are in it?

(see first question )

Is there yeast in it?

Trace ammount of naturally occuring.

When should I drink Pfizz?

With meals as a replacement for sugary drinks, or when you need a mid day pick me up.

Why is Pfizz good for me?

3-4 ingredients, and no additives.

Is honey anti-bacterial?

It is in its pure form because bacteria needs 18% water content to thrive. Once thinned with water the naturally occurring bacteria in the raw honey wake up and start fermenting.

Why is carbonated water in the ingredients?

Pfizz is naturally fermented so produces co2 naturally, but some carbonation is added for consistency.

Why do I need to keep Pfizz refrigerated?

Pfizz is alive, and will continue to ferment if left at room temperature

Do I need to eat the turmeric with black pepper?

Black pepper contains a chemical which enhances the bioavailability of the nutrients in turmeric, so it is a popular additive for turmeric. However, fermentation performs a similar function through microbial activity, making the addition of pepper unnecessary.